The Last Barrel

2017 for The Washing Line

History or „Rumour of Switzerland“? Made from Swiss sugar beet, the first „Rumour of Switzerland“ is a truly inventive drink. That’s why the recipe for the brand appearance for „The Last Barrel“ is so inventive. Here, too, facts blend with fiction in an imaginative way. The result was a humourous tale in which historical personalities such as Napoleon Bonaparte and Robert Surcouf bickered with fictional characters such as Johann Ferdinand Fässler over a legendary rum recipe. The logo and the labels are based on the era in which the story is set, but nevertheless appear contemporary in design, language, and feel. 

(Basic Idea, Conceptual Support, Art Direction, Brand Building, Design Concept, Graphic Design) 

CGI: Neil Stubbings
Illustrations (on Labels): Janine Wiget
Creative Direction, Text: Martin Fuchs